A historic moment
in innovation

The OnePlus Series 7 global launch, delivered at London’s Printworks with simultaneous events in New York and Bangalore.

16m x 4.5m

high-resolution LED screen

11,000 Viewers

on the global livestream

3 Cities

London, New York and Bangalore

The event in a nutshell

OnePlus unveiled its highly anticipated Series 7 smartphone with a global launch event at London’s Printworks, bringing together tech influencers, media and fans. Designed as an immersive experience, the event showcased the power of 5G technology and reinforced OnePlus’ reputation for cutting-edge innovation.

Technically creative and fully immersive

Sparq delivered end-to-end technical production, transforming the venue into a sleek, futuristic space. Guests entered through an immersive LED tunnel leading to a main plenary featuring a 16m x 4.5m high-resolution LED screen, supported by two additional LED displays.

Interaction at every turn

Dynamic lighting, holographic elements and interactive zones — including a real-time 5G experience, gaming activations and a wide-angle photography zone — kept engagement high throughout. The night ended with a DJ-led afterparty.

A lasting impact

With simultaneous events in New York and Bangalore and a global livestream audience of 11,000, the Series 7 launch made a bold statement in the world of tech — a seamless blend of technology, creativity and live experience.

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