Travel Counsellors

A celebration of unity and success

The Travel Counsellors Annual Conference is a moment to bring their global community together, celebrate success and set the stage for the future. In 2024, 2,000 attendees from across the world arrived at Manchester Central for a milestone event, marking 30 years of Travel Counsellors. Across three unforgettable days, the conference was designed to inspire, energise, and create moments of pure magic, reinforcing their ‘one team’ ethos.

Immersive experiences & seamless production

As Travel Counsellors’ long-standing event partner, Sparq took their vision and brought it to life, delivering end-to-end event solutions that elevated every moment. A giant LED screen delivered impactful content, while creative theming completely transformed spaces. The first night, guests were stepping onto the ‘slopes’ at an après-ski party, complete with an ice rink and ski simulators, and the next, they were transported to a glamorous Art Deco gala, with aerial performers and a headline set from Nile Rodgers & Chic. From dramatic stage reveals to surprise moments and world-class entertainment, every detail was designed to wow, inspire and leave a lasting impression.

A legacy that lives on

The Travel Counsellors Annual Conference isn’t just about the event itself, it’s about the energy, excitement and connection that carries forward long after the event. It’s an event that creates memories, builds pride and strengthens their global community. That’s why after 20 years of working together, The Travel Counsellors have once again chosen Sparq to deliver their 2025 Annual Conference.