Publicis Sapient PS30 Showcase

To celebrate their 30th birthday, Publicis Sapient hosted a 3.5-day global event on our virtual platform, welcoming thousands of colleagues across time zones. With over 50 offices worldwide, it was vital the experience was flexible, on-demand and engaging from anywhere.

The bespoke environment mirrored their clean, modern office style—complete with the NYC fish tank and global cityscape views. Rather than traditional stands, case studies were brought to life through objects and visuals, encouraging exploration via proximity triggers and interactive content, from podcasts to videos.

Live ‘Superbowl moments’ brought everyone together for panel discussions, while a real-time recognition wall and photo gallery added a personal touch.

“At very short notice, we recently commissioned Sparq to produce a virtual event platform for our global 30th birthday celebration. Their team did a fantastic job of bringing our vision to life while making the impossible, possible. The virtual experience they created brought together our 20,000 people from across the world for three days. The aim was to bring to life the work we do, celebrate our people in a unique way and provide a moment of calm.

A seamless UX was created using gamification technology, virtual 3D models, videos, proximity-triggered and on-demand content. The experience also included a live-streamed panel discussion with guests from three time zones. Our people journeyed through the space at their leisure, exploring every corner and enjoying a few virtual surprises along the way. The nature of our business means our people are digital experts, so a risky project to take on when using an external vendor. And Sparq and the team did not disappoint. We were impressed by the capabilities of the platform and no doubt there is more potential to unlock.”— Lauren Goodge, Publicis Sapient