Case Study: TONI&GUY Breakthrough Finale

Elevating Talent & Creativity

The TONI&GUY Breakthrough programme, in partnership with L’Oréal Professional Products, nurtures the next generation of elite hairdressing talent. After months of training and mentorship, seven rising stars competed in the Breakthrough Final at The Clapham Grand, where they showcased their creativity in a high-energy catwalk competition, with one team crowned Breakthrough Team Winner 2024. Designed to be fashion-forward, immersive, and inspiring, the event captivated both contestants and audiences, setting a new benchmark for talent showcases.

Seamless Production & High-Impact Content

Sparq provided full event management, production, and technical support across five days of filming and the grand finale. We captured behind-the-scenes training, contestant journeys, and expert masterclasses, producing dynamic social content and cinematic video edits. At the Breakthrough Final, we delivered a fashion-week-inspired production with LED content displays, dynamic lighting, and high-impact pyrotechnics for the winner’s reveal. The event featured a filmed catwalk show, an interactive photo booth, and seamless audio for judges and finalists, ensuring to deliver an unforgettable experience.

Continuing the Legacy in 2025

The TONI&GUY Breakthrough Final 2024 was a standout celebration of talent and creativity. The feedback from Georgie at TONI&GUY and the wider L’Oréal team was incredible, with both teams blown away by the content and finale event. With the success of this year’s show, we’re thrilled to be delivering Breakthrough 2025, continuing to inspire the next wave of hairdressing talent.

Get in touch with Sparq today

Call now on: 0333 533 1053

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