BBC The Apprentice

To launch the 16th series of The Apprentice, Sparq worked with the BBC, Naked (part of Fremantle), and Taylor Herring to deliver a seamless virtual press event. With Lord Sugar in Florida, Karren Brady in the Maldives, and Tim Campbell in the UK, Sparq ensured the press launch went ahead despite the challenges posed by time zones and the Omicron outbreak.

Solution

Sparq provided a fully virtual solution, creating a platform where the media could submit questions in advance. The event, hosted on Zoom, featured custom digital backdrops for each panel member, ensuring the branding matched the theme of The Apprentice. Journalists asked their questions live, replicating the interactivity of an in-person launch. A virtual rehearsal ensured everything ran smoothly on the day.

Results

Sparq successfully delivered a press launch that engaged the media, generated excitement for the new series, and overcame logistical hurdles. The event set the stage for the series’ debut, bringing together a global panel and the press in a slick, professional environment.

Client Testimonial

“Despite our best intentions to host an in person launch for the highly anticipated new series of The Apprentice, Omicron had other ideas. So with a new work from home directive in place, we had to move fast to find a virtual solution. Having worked with Sparq earlier in 2021, I was confident they would be able to deliver a fast fix and I knew the team would remain calm under pressure. This meant that with The Apprentice launch looming, there really was only one thing to say, Sparq…You’re Hired!” – Chris McCluskey