One Plus

A historic moment in innovation

OnePlus unveiled its highly anticipated Series 7 smartphone with a global launch event at London’s Printworks, bringing together tech influencers, media, and fans. Designed as an immersive experience, the event showcased the power of 5G technology, reinforcing OnePlus’ reputation for cutting-edge innovation and dynamic content. The vision was to create an electrifying atmosphere, where guests could see, feel, and interact with the new device through high-impact visuals, hands-on activations, and live demonstrations that highlighted its game-changing features.

Technically creative & fully immersive

Sparq delivered end-to-end technical production, transforming the venue into a sleek, futuristic space. Guests entered through an immersive LED tunnel, leading to a main plenary featuring a 16m x 4.5m high-resolution LED screen, supported by two additional LED displays. Dynamic lighting, holographic elements and interactive zones, including a real-time 5G experience, gaming activations and a wide-angle photography zone kept engagement levels high. The night ended with a DJ-led afterparty, ensuring an unforgettable experience.

A lasting impact in technology & innovation

With simultaneous events in New York and Bangalore and a global livestream audience of 11,000, the OnePlus Series 7 launch made a bold statement in the world of tech. A seamless blend of technology, creativity and live experiences made this event stand out, reinforcing OnePlus as a leader in innovation.