Product launches

A product launch is a defining brand moment. Sparq specialises in creating immersive, high impact launches aligned with your marketing goals.

Creating your event

Let Sparq enhance your product launch by integrating AV production, creative design skills, and expert event management to deliver a memorable and impactful experience. Using the latest technology, we create immersive environments using high-quality sound, lighting, dynamic visuals, and live streaming, ensuring your product is showcased in an engaging and memorable way to both in-person and remote audiences.

Creative design adds thematic set designs, branded content, and interactive experience zones that reflect your product’s identity and captivate your audience. Meanwhile, Sparq’s event management team ensures every detail is executed flawlessly – from logistics and guest experience to speaker coordination. Together, these elements change a standard product launch into an immersive brand experience that leaves a lasting impression and maximises impact.

What we deliver

Sparq offers all the services needed for a successful product launch.

Creative concept & event production

From stage design to audience engagement strategies, our producers oversee every element to ensure a seamless experience

Technical production

With our in-house AV kit and streaming solutions, Sparq brings your launch to life

Live, hybrid & virtual options

Whether in-person, streamed to a global audience, or fully virtual, we tailor our approach to your needs

Brand alignment

Our creative team collaborates with you to deliver a fully-immersive experience that reflects your product and brand vision

Venue & logistics management

From sourcing locations to coordinating suppliers, our expert team handles every detail

Interactive & digital

Digital and interactive event technology can transform a product launch into a dynamic, engaging and memorable experience. By creating immersive brand experiences, engaging attendees in real-time and generating valuable data insights, these tools make product launches truly memorable.

Tools such as augmented reality (AR), virtual reality (VR), live polls, interactive displays and event apps allow guests to engage directly with the product in innovative ways. For instance, AR enables attendees to visualise the product in different settings or configurations, while touchscreen kiosks and mobile apps offer personalised content and product details tailored to each participant’s interests.

Live streaming and virtual access further expand the event’s reach, enabling remote audiences to participate and interact from anywhere in the world. These technologies also collect real-time feedback and behavioural data, which can help organisers refine marketing strategies. Let digital technology make your product launch a success.

Our experience

We’ve launched products across automotive, technology, healthcare, publishing, and app development, delivering standout moments for brands including:

Screen Addict book launch

Apprentice Launch

OnePlus Series 7 Launch

P&O ferry launch

Let’s make your product launch unforgettable

Get in touch today to start planning.

Call now on: 0333 533 1053

FAQs

What types of live events does Sparq support?