League of Legends

We were approached to deliver a full-scale live event experience for a League of Legends watch party, hosted on YouTube. This was our first time working with the client, and the brief was ambitious: a full venue takeover designed to celebrate and amplify the gaming community in person. The event took place in the iconic Spitalfields Market, right in the heart of London – a vibrant, high-profile location that allowed us to create real impact from the moment guests arrived. Every detail was considered – from custom designed booths and full venue branding, to enhanced internet capabilities to support seamless streaming.

The space was kitted out with two LED walls, both inside and outside the venue, creating a striking visual experience for attendees and bystanders. We also built individual streaming booth setups to accommodate multiple streamers, with three creators broadcasting across various platforms throughout the event. Our dedicated digital team streamed live content both into and out of the space, making it a dynamic, interactive hub for fans, whether they were attending in person or online.

As well as managing the Creator Collective, we oversaw all VIP logistics – from access and hospitality to security and personalised support. A dedicated VIP area was designed and delivered, offering a premium experience for guests, talent and partners. Alongside this, we provided full-service catering for all attendees and VIPs.

We also looked after merchandise management, creative design and branding, offering sustainable print solutions wherever possible. The project involved close collaboration with multiple high-level stakeholders, and our team ensured every element was delivered on time and to spec.

More than just a one-off, the event reflected a wider shift within the games industry – the growing importance of in-person experiences to complement online communities. Following the success of this first activation with the client, we were proud to be invited back to deliver a second event just six weeks later.