Jet2 Holidays

Case Study: Roadshow

Keeping Teams Informed and Connected

The Jet2 Holidays Directors’ Roadshow is an annual event designed to engage office-based staff, providing updates on company performance and future goals. It offers employees the opportunity to connect directly with directors, ask questions, and build stronger relationships with colleagues. After successfully delivering the 2023 roadshow, Sparq was invited to support the event again in 2024, reinforcing our trusted partnership with Jet2.

Consistent Delivery Across Multiple Offices

Between February and April 2024, Sparq delivered the roadshow across 11 Jet2 offices. Each three-hour session featured a high-quality technical setup, including PA systems, microphones, screens, and uplighters to enhance presentations. Our logistics team ensured the right equipment was prepared for each venue, integrating seamlessly with in-house facilities. A dedicated team, including an Account Manager, Technical Project Manager, and an on-site technician, provided consistency and on-the-ground support.

Lasting Impact & Looking Ahead

Over 1,000 employees attended the roadshow, gaining valuable insights into the company’s progress and future direction. The interactive format allowed staff to ask questions, engage with leadership, and strengthen workplace connections. Jet2 was highly impressed with our delivery and has invited Sparq to deliver the roadshow again in 2025, expanding to two additional locations and increasing technical production. To support this, we are enhancing our technical team with four dedicated technicians to meet the growing scale of the event.

Get in touch with Sparq today

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