Glasgow Caledonian University

Case Study: Showcase

A Fierce Return for GCU Fashion Showcase
Glasgow Caledonian University’s annual Fashion Showcase returned in full force, celebrating student creativity with a night of high-end fashion, cutting-edge design and serious catwalk energy. The event featured a runway show, digital exhibition, and garments created in partnership with iconic brands such as MacGregor and MacDuff and Mackintosh.

Bringing the Fashion Week Feel
From the outset, it was clear this was more than a student show – it was a celebration of dedication, innovation, and identity. Sparq was brought on board to deliver the full technical production, transforming the GCU venue into a true fashion week experience.

We provided a full runway setup with dynamic lighting, sound, and screens, along with cameras positioned to capture every step and swirl. Live feeds were shown above the audience to spotlight every intricate design detail. The result? A premium experience that gave the students’ hard work the platform it truly deserved.

Before the catwalk began, guests walked through an immersive digital exhibition, showcasing student-created branding work, magazines, lookbooks and visual merchandising pieces. The evening was hosted by TV presenter Sophie Wallace and included a Q&A with featured students, followed by the main runway event and a closing DJ set and drinks reception.

A Night to Remember
From start to finish, the showcase was a masterclass in student talent – and we were so proud to play a part in giving these future fashion leaders the platform they deserve.

“What we’ve seen tonight is what this country does very well – creative talent that blows you away. Every year the showcase gets better and better.”
– Professor John Lennon, Dean of Glasgow School for Business and Society

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