Campaign strategy
and insights

Sparq develops strategic event campaigns that reach the right audience, deliver key messages and drive measurable results, which maximise engagement and impact from start to finish.

Impactful brand campaigns

A strong campaign ensures that your event is not just a moment – it becomes part of your brand’s story. Sparq takes a strategic approach to campaign planning, using multi-channel marketing to connect with audiences before, during and after the event. By developing targeted messaging, we help you engage the right people in meaningful ways, while our data-led insights allow you to measure impact, refine future activity and make every event work harder for your brand. The result? Memorable experiences that not only resonate with attendees but also support your wider business goals.

Our process

Research & Discovery

Understanding your audience, objectives and the competitive landscape.

Strategic Planning

Defining key messages, engagement tactics and marketing channels

Execution

Implementing results-driven campaigns across social media, email, digital and advertising

Analysis & Reporting

Measuring success, reviewing key takeaways and providing in-depth performance insights

Expert-led strategy & marketing

Clients choose Sparq to design and deliver the marketing campaigns for their live events because our team brings a powerful blend of experience, creativity and agility to every project. With years of expertise in live event marketing, our professionals understand how to design compelling campaigns that capture attention and drive engagement. We pride ourselves on being flexible and responsive, adapting quickly to changes and ensuring every campaign stays aligned with our clients’ evolving goals.

What sets Sparq apart is the close collaboration between our event management team, creative designers and technical specialists. This close working relationship ensures that we elevate the entire live event experience.

Post-event insights & reporting

We don’t just execute events; we evaluate them. Our commitment goes beyond delivering a successful event; we closely analyse the results to ensure every aspect is understood. Our team provides comprehensive post-event reports that go far beyond a high-level summary. These reports highlight key successes, break down audience engagement metrics and uncover valuable strategic learnings.

By examining what worked, what could be improved, and how your audience responded, we equip you with data that can directly influence future decision-making. This process not only helps refine and optimise your upcoming campaigns, but also serves as a powerful tool to clearly demonstrate return on investment and the overall impact of your efforts.